Guessing what Rolex is going to come out with each year is a difficult task that most people get wrong, but oddly, I guessed that a new Day-Date model was on its way – and for 2015, there indeed is a new Rolex President (another name for the Day-Date). Rolex has discontinued the Day-Date II 41mm watch in favor of this brand new Day-Date 40 which is more than just a “facelifted” product. This is a totally new Day-Date watch, with updates concerning the case, bracelet, dial, and movement. The operative term here is “refinement.” The Rolex Day-Date 40 isn’t about changing the Day-Date, it is about making what has been successful better. The new caliber 3255 movement is more accurate and reliable, the bracelet links have new ceramic inserts for durability and comfort, the dial has more detailed hour markers and decoration, and the case has been carefully refined to really optimize the experience. Rolex has upped the ante with the Day-Date 40, making what they do even better – although, at the same time, it is a product without any real competition in the market. Exclusively in gold or platinum, the prices for the 2015 Rolex-Day Date 40 range from 33,200 CHF in Everose gold to 59,600 CHF in platinum. here