Then as I spoke to executives at the companies and kept adding to a list of variances in the programs, any one of which could be important to you, I all of a sudden had a spreadsheet with over 60 different columns, including who owns the company, how large they are, when they were founded, the service area where you can fly, policies for flying your pets, pricing, surcharges, how much time you are charged for taxing, what type of catering is included, how they source their pilots, what type of experience the pilots need to have, what are their policies for service recovery, will you have WiFi, what type of toilet is onboard, what’s the minimum age for children traveling alone and so on.