Let me be rather clear that I am not the type of person who Jacob & Co. thinks will be able to purchase this watch. For one thing, I don’t have a spare 18,000,000 Swiss Francs laying around, and if I did, I would likely have other things to do with it. Let’s put that number into perspective a bit. In most parts of the world, 18,000,000 Swiss Francs (which usually turns out to be a bit more in US dollars, given typical currency exchange rates) can buy you a really nice home (or mansion, villa, etc…). You can also buy a really nice Yacht, and perhaps a cool plane or two. Let me put it a different way that might make more sense to people who aren’t in the yacht-buying mood that often. more