See full version: Stacer boats in the united states
We remain committed to our Buy, Build, Transform Marine strategy which has been underway since 2018 with the acquisition of Alumacraft and Manitou boat companies in the U.S., followed by the acquisition of Australian boat manufacturer Telwater in 2019.
Following our decision to discontinue E-TEC and E-TEC G2 outboard engines, we have signed an agreement with market leader Mercury Marine to support boat packages and continue to supply outboard engines to our boat brands.
“Our outboard engines business has been greatly impacted by COVID-19, obliging us to discontinue production of our outboard motors immediately. This business segment had already been facing some challenges and the impact from the current context has forced our hand,” said José Boisjoli, President and CEO of BRP. “We will concentrate our efforts on new and innovative technologies and on the development of our boat companies, where we continue to see a lot of potential to transform the on-water experience for consumers,” he added.
This position is entirely remote
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The BRP Chief of Adventure is a dream job that will take a select candidate to all the brand’s Uncharted Society experiences across the United States, where they’ll venture out into some of the wildest outdoor playgrounds across the country, powered by BRP. Ideal candidates will have a passion for adventure and the outdoors and are eager to live the Uncharted life. Beyond living the Uncharted life, they’ll also truly embody it, representing the brand at each Uncharted location with enthusiasm, energy, a sociable nature and insatiable desire to try new things. They’re confident with photo, video, and media work, ideally with an audience of their own to share content with. The role will require a six-month commitment, during which the selected candidate will travel around the US in an RV provided by BRP, engaging with partners, media, and the BRP team to help Uncharted Society reach its full potential. The chosen Chief of Adventure will also be able to bring a plus one along, as BRP knows adventures are best shared with good company.
100% of the time. The chosen candidate will need to be available from August 2021 to February 2022.
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Launched last summer, BRP’s Uncharted Society offers more than 40 expertly curated experiences using powersports vehicles in the United States. From the Grand Canyon, Zion National Park, the Gulf of Mexico, the Rockies, Joshua Tree, and many more, the unique experiences take place in bucket-list destinations around the country. Guests of Uncharted Society engage in packaged experiences on Sea-Doo watercraft, Can-Am off-road and on-road vehicles, and Ski-Doo snowmobiles, giving them the ability to own the moment without having to own the ride. By making these experiences accessible, easy and affordable, BRP aims to increase awareness and access to BRP vehicles, introducing a new generation to the thrill of powersports.
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Maximizing operational and functional efficiencies
Lastly, we will consolidate Alumacraft operations from two sites to one. All Alumacraft operations will be transferred to St Peter, MN and our site in Arkadelphia, AR will be permanently closed. In addition, we want to upgrade the boat production facilities to reorganize manufacturing sites and apply the modularity model used elsewhere. This move is designed to enhance productivity and efficiency and to allow us to respond with even more agility to demand.
We will continue to supply customers and our dealer network service parts and will honour our manufacturer limited warranties, plus offer select programs to manage inventory. These decisions will impact 650 employees globally. [links]
“Our outboard engines business has been greatly impacted by COVID-19, obliging us to discontinue production of our outboard motors immediately. This business segment had already been facing some challenges and the impact from the current context has forced our hand,” said José Boisjoli, President and CEO of BRP. “We will concentrate our efforts on new and innovative technologies and on the development of our boat companies, where we continue to see a lot of potential to transform the on-water experience for consumers,” he added. here
We remain committed to our Buy, Build, Transform Marine strategy which has been underway since 2018 with the acquisition of Alumacraft and Manitou boat companies in the U.S., followed by the acquisition of Australian boat manufacturer Telwater in 2019. more
Discontinuing outboard engine business and signing an agreement with Mercury Marine
Following our decision to discontinue E-TEC and E-TEC G2 outboard engines, we have signed an agreement with market leader Mercury Marine to support boat packages and continue to supply outboard engines to our boat brands. here
Pursuing new opportunities within Build and Transform phases of strategy
With this announcement, BRP will be positioned to expand its presence in the pontoon and aluminum fishing markets through technologically advanced solutions. We will leverage our track record of ingenuity through our R&D resources to enhance the boating experience with unique new marine products, such as the next generation of engine technology with Project Ghost and the next generation of pontoons with Project M, code names for new products we expect to transform the industry. [links]