The surprising discovery of a plastic straw lodged into the nose of an olive ridley turtle is a single example of the multitude of effects that plastic debris can have on marine life. While the impact of the straw was not immediately fatal, it evidently blocked the nasal passage of the turtle and detrimentally affected the turtle�s capacity to breathe. In turn, this could markedly lower this animal�s reductive fitness by reducing its ability to feed or even mate. Considering the plastic is found ingested by all sea turtles species (Schuyler et al. 2014) as well as many fish (Boerger et al. 2010) and seabirds (Tanaka et al. 2013), we propose that strategies for reducing plastic pollution in the oceans should play a central role in broad-scale conservation management strategies, not just for sea turtles, but all marine life. more