One of the busiest online diamond dealers is James Allen. Founded in 2006 by a team of four this online retailer has become a major player in the diamond universe. James Allen’s meticulous attention to detail coupled with a high priority on customer experience and service is why, at the time of writing, more than 150,000 happy couples are now owners of James Allen diamond rings. While James Allen has set the pace for the way diamonds should be sold online there are few competitors that can replicate James Allen’s success. This is no doubt due to the fact that the founders’ focus from the beginning was on customer experience. Read more about the amazing people who started James Allen and what you should know when shopping there in my James Allen Review. What immediately hooks visitors to the site is the user interface, which is highly intuitive and super easy to use. Refining your search couldn’t be easier. You can have the site show you the carat weight, diamond color, shape, and even cut quality for many shapes. You can then sort the results by price, carat, color, or cut grade. And help is never far away as there are explanations for everything on the page. Having access to this many diamonds is dizzying but the tools for refining your search make it possible to narrow it down to the perfect stone to suit just about any budget. more