Saint-Tropez swells in the summer months as yachts creep into port, but a quick stroll through the narrow, cobbled streets of Old Town reveals what attracted celebrities to this former fishing village in the first place. Start your morning at La Tarte Tropézienne with an espresso and a slice of the patisserie’s namesake cream-filled brioche (a Brigitte Bardot favorite when she was shooting the 1950s film “And God Created Woman”), then take your petit-déjeuner across the square to the Place des Lices and stroll through the stands of cheese and flowers at the open-air Provencal market, held every Tuesday and Saturday morning. After gathering a basket-full of picnic fixings, head over to the 15th-century stone Portalet Tower and work off those breakfast calories during a coastal hike along the peninsula’s best beaches—accessed otherwise only by boat. At one of the most famous, Pampelonne, you’ll find the swankiest of Saint-Tropez’s beach clubs like Le Club 55 and Miami Beach transplant Nikki Beach, whose anything-goes spirit and lavish costume parties are known to draw celebrities. For something more low-key, trek down to the tucked-away cove of L’Escalet Beach, where you can spread out on a shore sans tourists. Back in town, pause on the port at Sénéquier for a coffee and prime people watching until dinner at the buzzy, Asian-inspired BanH-Hoï, a Saint-Tropez institution in Old Town. Night owls can dance the evening away at the legendary nightclub Les Caves du Roy in Hôtel Byblos; for those ready to call it a night, head up the hill to the secluded 28-room Saint Amour La Tartane Hotel. [links]