See full version: Closing the sale: 25 revealing statistics you need to know
“In the complex B2B sales process, some channels deliver consistently better performance than others. The global winners are employee and customer referrals, company websites, and social,” says Gilad Raichshtain, founder & CEO of Implisit. “Outbound channels such as lead lists, company events, and email campaigns tend to have the lowest performance. It seems that closing a deal is as much about where the lead came from as it is about salesmanship.” more
The effort to get to closing the sale is almost always significant. Yet researchers found reasons why some deals close faster than others: more
“53% of what drove customer loyalty is actually a function of the sales experience,” says Matt Dixon, Director of Corporate Executive Board. “So in very short-handed description of this research, more than half of business customer loyalty is a function of not what you sell but how you sell in specifically.” more
We can’t emphasize enough the impact of social selling on closing results. more
A deal rarely goes from start to finish over email—you need a multi-channel sales outreach approach. With Close, bring calling, SMS, and video into one inbox. Streamline your stack and sell more with multi-channel outreach at scale. more
Multiple tabs and apps disrupt your day. Get full context on every deal with communication, tasks, and reminders in one central sales hub. With automatic logging and syncing, you’ll spend less time filling out notes and more time closing deals. more
Close’s next-level automation and outreach helps you grow revenue right away. more
Turn data into insights with powerful, intuitive reporting. Close dynamically tracks all sales activities—from time spent on calls to revenue generated—to provide visibility into your most valuable opportunities. more
Koum was born in Kyiv, Ukraine but moved to the United States when he was 16 years old. He soon discovered his passion for programming and enrolled at San José State University. After a brief stint at SJSU and working as a security tester at Yahoo, Koum started WhatsApp. WhatsApp quickly became one of the fastest downloaded apps in the App Store, and one of the most internationally used apps. Koum sold WhatsApp to Facebook in 2014 for approximately $19.3 billion. [links]
Cook is the CEO of the most valuable company in the world, Apple. He took over Apple after the company’s founder, Steve Jobs, succumbed to cancer in 2011. Cook has helped navigate Apple through the transition after Jobs’ death as well as developing new product lines and opening Apple retail stores in China. He has also led a very public battle against the FBI and their demand that Apple creates a backdoor for users’ iPhones.
Also known as Pony Ma, he is the founder and president of Tencent, Inc. Tencent is one of the largest internet companies in China. He has been named to Time’s most-influential-people list twice (2007 and 2014). Ma is known for his secretive lifestyle but wields substantial power both domestically and with foreign companies. here
Gates founded Microsoft, the world’s largest PC software company, and each year, he is consistently near the top of the list of the world’s wealthiest people. Over the years, Gates has slowly transitioned away from Microsoft and into philanthropic ventures. His foundation, the Bill and Melinda Gates Foundation, is working to provide clean water and sanitation (among other things) to third-world countries. Like Warren Buffett, Gates has also promised to leave the vast majority of his wealth to charity.
Hastings is the co-founder and CEO of Netflix. What originally started as a no-late-fees, no-due-dates subscription service soon transitioned into online streaming, which shook the very foundation of digital entertainment. In addition, Hastings constantly uses his position of influence to promote change and reform in the California State Board of Education and through charter schools. more
Musk was born in South Africa and is a businessman, inventor, and investor. Musk is most widely known for his founding of PayPal and SpaceX and his heavy involvement in Tesla Motors. His vision and passion for pushing the boundaries of technology and consumer integration have led to increased exposure to solar power, high-speed transportation, and artificial intelligence.
While trust in institutions is declining, peers and subject matter experts increasingly are seen as trustworthy sources. Edelman's study found that consumers are more likely to trust people who resemble themselves than they are to trust CEOs, board members or government officials. here
Sales technology helps to achieve this personalization. For instance, being in tune with a buyer's social media activities enhances the seller's ability to demonstrate their understanding of a prospect and relate to their particular context. here
And you'll never get to that point in the sales process if you don't start by building trust, especially since trust is the biggest factor buyers consider. So how do you create an atmosphere of trust with potential customers -- and with current customers?
Let's ask an expert. The following comes from Justin Shriber, VP of Marketing, LinkedIn Sales and Marketing Solutions.
My team at LinkedIn recently surveyed more than 1,000 B2B decision-makers and sales professionals to understand what matters on both sides of the buyer/seller relationship. Trust came out on top. For buyers, trust is the #1 most influential factor when closing a deal, ranking higher in importance than economic considerations like price or return on investment.