Riesling remains a tough sell on the retail shelf for several reasons, some sensible, some not. The wine trade generally sees Riesling as a superior grape making superior wine and many seem utterly flabbergasted that the general public tend to disagree with them. The problem here is that the public, thrillingly, know what they like and their palates are often different to those of the trade and the self-appointed circle of wine's gatekeepers – the ones who decide what is "good" wine and what is not. Despite all the preaching, the message is mostly ignored, which must be galling for the proselytizers.