Reputation is important to the seller and the broker. A good reputation helps to bring in other brokers to share their resources with you, to have them open your e-mail announcements, attend your open houses, schedule appointments with you, follow through in sensitive and tricky negotiations, and help close a transaction. Co-brokering increases the chance of a sale; this is why so many of New York City's residential sales get made with two brokers involved. Remember: there are more than 13,000 licensed sales agents, associate brokers, and brokers in New York City. If they work together, it increases your chance of getting the best deal. [links]