When choosing a brand name, people can be tempted to pick a domain based on industry keywords. However, keyword domains actually provide a more difficult foundation from which to build a brand. They might give you a boost in clicks to your site in the short-term but it won’t create a meaningful brand connection with your customers. You can, however, build a brand out of a good brandable domain . Brandable domain names are short, imaginative, and give a hint about what your company does, while ensuring that people remember who you are and what you do.